Inside Odds On

Working alongside the Dante or Die team, Jen designed the identity and marketing materials for the powerful pop up installation ‘Inside Odds On’; an interactive exhibition about the secret world of gambling.

To create curiosity, an online teaser was shared across social media inviting audiences to take a seat in a submerged betting shop and watch Odds On, an award-winning interactive film that places you in the heart of a fantasy gambling world.

As part of the project, Jen was commissioned to design the ‘Inside Odds On’ logo, exhibition graphics and poster artwork. The brief was to develop eye-catching, evocative and intriguing artwork that captured the audience’s attention, providing a snapshot of the highs and hidden truths of online gambling.

The touring exhibition is available to experience throughout 2025. Check out the Dante or Die website for more details.